Our vision is that classical music will become an integral part of the Northwest lifestyle. We will transform the perception of classical music, one listener at a time, by building a community of listeners, performers, and supporters who enjoy, share, and promote classical music and the arts. And we will share the love of classical music with the next generation, thereby building a stronger community. We envision a future in which everyone in the Northwest will listen to classical music for at least one hour a week.
Classical 98.1 will actively grow, diversify, and enrich the love of Classical Music in our community by providing a voice for classical music and the arts.
Classical music should be accessible to all
The arts are a critical component of a world class city
Fiscally responsible planning is necessary to achieve vision
K-12 Arts education is necessary to maintain and build a strong community
Support our arts partners on arts education programs to build the next generation of listeners
Reflect the diversity of our region on our board, committees, management, and staff
Engage our listeners to become members
Be financially sustainable with a healthy cash reserve and funds for research and development